Remember what Miranda Priestly said in “The Devil Wears Prada”?
“Everyone wants to be us.”
Well, she was NOT wrong.
Everyone wants to feel like an expert.
Most people try to attract leads by proving they’re the expert.
They share insights.
They post success stories.
They try to convince people they know their stuff.
But what if you flipped the script?
What if, instead of proving your expertise…
You made them feel like the expert?
How?
Instead of saying,
“Book a cḁll and I’ll show you how to improve.”
Say,
“Tell me what’s working for yοu right nοw.”
Instead of offering a lead magnet that teaches them,
Create a quiz or assessment that tests what they already know.
People love to share their opinions.
They love to assess themselves.
And when they do…
They start to realize where they might be missing something.
Where they might need help.
Where you might be the missing piece.
And nοw, instead of you chasing them,
They come to you.
Because the moment they see the gaps
They want to fill them.
Try it.
Make them the expert first.
And watch how fḁst they ask for your help.
Send me what they tell you…
I will wait.
Sandeep Mukhi