Leads are everywhere.
Sometimes, they’re hiding in plain sight.
Right under your posts.
Or in the comments of someone else’s.
But most people ignore the goldmine sitting there.
How?
Every comment is a conversation waiting to happen.
And conversations?
That’s where trust begins.
So how do you begin this conversation?
Step 1: Start with a thoughtful reply. Not just a “Thanks” or a thumbs-up.
Acknowledge their point. Add value to the discussion.
Step 2: Move it to DMs. Keep it natural.
“Hey, I loved your perspective on XYZ. Would love to hear more about how you approach this.”
Step 3: Build the relationship. Ask questions.
Be genuinely interested. Don’t pitch right away.
Step 4: Connect the dots. When the time feels right, Mention how your service or expertise could help them.
It’s simple.
But it works because it’s human.
You’re not just chasing leads.
You’re building relationships.
Try it this week.
Scroll through your comments.
Pick just one.
And start the conversation.
You’ll be surprised where it leads.
Let me know how it goes.
Sandeep Mukhi