Friday Leads Challenge Issue #87

Friday Leads Challenge.
It’s that time of the week again’
Friday.
Friday = more leads.
Every Friday I’ll be sending you ONE challenge which if you follow for the rest of the week –
you’ll have a lot of leads.
Most people post once.
Then move on.
New week.
New idea.
New content.
But sometimes the lead is not in the next post.
It is sitting quietly inside an old one.
A post someone liked.
Or commented on.
Or saved and forgot.
That small action matters.
Because people do
not engage unless something in that post touched a current thought.
And often that thought stays longer than the post itself.
So here is a simple play.
Go back to one post you shared 3 to 6 months ago.
Not your best post.
Just one where a few people reacted.
Pick 5 names.
And send a short message.
Something like:
‘Just noticed you had reacted to this when I shared
it earlier. Curious if this topic has become more relevant for you now.’
That is enough.
No explanation.
No offer.
No pressure.
Why does this work?
Because it does not feel cold.
They have seen your name before.
They have already interacted once.
You are not starting from zero.
You are continuing something unfinished.
And many times, the timing is simply better now.
The mistake most people make is assuming silence means no interest.
Sometimes it only means not now.
An old post helps you test that quietly.
If they reply, stay in the conversation.
Ask one more question.
Understand what changed.
Then help where it makes sense.
This week, before creating something new,
Revisit something old.
One post.
Five messages.
You may find your next lead was already there.
Good Luck,
Sandeep Mukhi
P.S. If this newsletter resonated with you, let me know by hitting reply.