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Phenom Coaching Systems LLP


We Are On A Mission To Return India To It's Golden Era

100,000 Small Businesses Will Realize Their Full Potential & Will Become Big 

Phenom is a family owned business. Sandeep Mukhi & Sanjay Wadhwa, along with their respective spouses - Nirmala and Arundathi started Phenom Coaching 7 years ago with the intent of making a difference in the Small & Medium Businesses through their coaching and consulting offerings. Phenom Coaching Systems LLP is a Business Coaching provider with clients across 16 nations and a proven track record.

Our Philosophy


Our interaction with over 9,000 entrepreneurs has helped us distil all the challenges that small businesses face to the top six. A brief description of these is given here.

6 Reasons Why Businesses Fail


  • Lack of Strategy: Most small businesses don’t have a clear strategy and those that do, don’t have a plan to execute the strategy. This is the biggest reason why most small businesses fail to grow to their highest potential.
  • Poor Leadership: Most entrepreneurs don’t understand how to lead people. How to get people to give their best and how to bring leadership to their teams, clients, communities and businesses.
  • Intuitional Marketing & Sales: Marketing and Sales are the growth engine of the business and most business owners do this on an intuitional basis. They do what they have seen others do and what they understand to the best of their abilities. Failing to apply scientific Marketing & Sales strategies stunts growth and builds in frustration and stagnation.
  • Wrong People: People are the life of every business. Hiring the right talent. Getting them to do the right thing and retaining them is a task in itself. Most businesses hire incorrectly and then expect people to produce miraculous results almost instantly. When this doesn’t happen the relationships just go downhill. Thus creating the business to jam up.
  • Missing Systems & Process: Processes allows an entrepreneur to transcend from people driven to process driven. This is the first stage of scale. When businesses depend on people, and mostly the entrepreneur themselves, the experience of entrepreneur is mostly of overwhelm and fatigue.
  • No Stringent Execution: It is one thing to come up with ideas and a whole different game to convert those ideas to reality. Most small businesses that stagnate and wither have evidences of no structures of execution and hence important things get missed, while most of the team was focusing on busy stuff.

When we designed our Business Coaching Programs we kept all of these in mind and got the best practices from across the world in these areas to ensure that businesses thrive and we are able to fulfil our Mission.

Customers served! 3500 Businesses Coached
Customers served! 3500 Continents Covered
Customers served! 3500 Industries 
Customers served! 3500 + Crores Turnover

Meet Our Coaches


Sandeep Mukhi

Sandeep Mukhi is a serial entrepreneur at heart with more than 10 years of experience in starting businesses and taking them from zero to a few crores. He is passionate about the underdog winning the title and that is also his vision for Phenom to make small businesses grow big.

Internationally certified as a business coach he helps small business grow big. Imparting knowledge comes naturally to him. He believes that learning is one of the keys in achieving personal and professional success.

Sandeep is a fun loving person whose passion is to meet people & contribute in their lives via training & development. He's got an eclectic mix of experience in sales, marketing & training in the banking, financial services & the insurance industry.

He’s won accolades as a sales person and as a trainer in his assignments. His interests include reading autobiographies, traveling and trying out the culinary delights that our country has to offer. He is also a gadget freak and loves tweaking around with gizmos all the time.

Some International Certifications Sandeep Has

  • Executive Coaching
  • Business Coaching
  • Understanding Personalities
  • ICF Certified Coaching
  • Psychometric Assessments

Ajit jadhav

Director - The Gymm


His knowledge and guidance to getting my gym to next level helped me a lot. There was 100 percent growth In my over all turnover and profit of the gym. 

Abhinav Thakur

M.D & CEO Accurex Biomedical


Sandeep has helped me to overcome sales degrowth in my company by guiding me to take important strategic decisions. A lot of times I knew I had to take decisions but was stuck. Sandeep has helped be to make decisions. 

Sanjay Wadhwa

Sanjay Wadhwa is an international business coach. He specializes in conducting 50 minutes business breakthroughs during which he gives entrepreneurs ideas to generate business worth ₹50 lakhs without spending any money on marketing or advertising.

He has worked with over 200 business to transform their marketing, sales, revenues and profits and has trained over 150,000 people across 16 countries, personally coached 7,000 individuals to super success in their life.

He is experienced at coaching people at various levels, across various industries and has trained multi-cultural audiences across many nations like the USA, Australia, UAE, Myanmar, Nepal, Srilanka, Malaysia and Thailand.

He is the Director Training and Co-founder of Phenom Services Pvt. Ltd. that specializes in corporate training and coaching of small and medium enterprises. A complete family man and an avid reader.

Some International Certifications Sanjay Has

  • Certified Business Coach [LPW, Canada]
  • Certified Leadership Trainer, Coach, Speaker [John Maxwell Team, USA]
  • Emotional Intelligence Practitioner [Six Seconds, USA]
  • Emotional Intelligence Assessor [Six Seconds, USA]
  • Master Trainer NLP [NLP, USA]
  • DiSC Classical

Paresh Thakkar

Corporate Identity Solutions


Sanjay, the value you are providing is immense. I have used few of your golden nuggets to actually pivot my business which was at a standstill due to the consecutive lockdowns.

Shivangi Shahane Phanse

Interior Designer


I couldn't have asked for a better mentor than Sanjay. 

Want To Accelerate Your Sales In 90 Days?
Download This FREE E-Book Authored By Sandeep & Sanjay
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