Building your own platform takes time.
But borrowing someone else’s?
That’s the shortcut no one talks about.
Think about it.
Ever noticed how guest speakers get the loudest applause?
They didn’t organize the event.
They didn’t spend months promoting it.
They just showed up, delivered value, and walked away with new fans.
You can do the same in your business.
You can steal someone else’s lead
Just like a guest speaker stealing a show.
How?
Instead of fighting to grow your audience from scratch
You step into spaces where your ideal customers already are.
Guest-blogging.
Podcasting.
Collaborating on webinars.
These are stages someone else has built.
And when you step on them,
You instantly borrow their audience’s trust and attention.
It’s powerful.
Because people already trust the host or platform.
And when you show up as a guest, that trust extends to you.
But,
How are you gonna do it?
Firstly, find the right platforms.
Look for popular blogs, podcasts, or events in your niche.
Then pitch your value.
Don’t just ask to “be a guest.”
Offer something irresistible.
A fresh perspective or anything they would remember.
You don’t need to build your audience brick by brick.
You just need to borrow a stage where your audience already is.
So,
What’s one platform you can borrow this month?
A podcast, a blog or a webinar?
Take the first step.
Reach out. Pitch your value.
And watch how fast your audience grows when you’re standing on the right stage.
Talk soon,
Sandeep Mukhi