Friday Leads Challenge.
It’s that time of the week again’
Friday.
Friday = more leads.
Every Friday I’ll be sending you ONE challenge which if you follow for the rest of the week –
you’ll have a lot of leads.
‘Can you send me a proposal?’
On the surface, that sounds positive.
In reality, it’s usually a stall.
Not always intentional.
But almost always unproductive.
Because proposals don’t create clarity.
They postpone it.
Here’s the exact sentence that flips the situation, without pushing back or sounding defensive.
Instead of agreeing, reply with this:
‘Happy to ____ but before I do, can I ask what you’re hoping the proposal will help you decide?’
Stop there.
Don’t explain.
Don’t justify.
Don’t sell.
Why this works:
‘¢ Serious buyers
will tell you what they’re deciding
‘¢ Casual browsers won’t have an answer
‘¢ Decision-makers will suggest a call themselves
You’ll usually get one of these responses:
‘We need to align internally’
→ book a call
‘I want to see if this fits our situation’
→ book a call
‘Just want to review options’
→ don’t waste time writing a proposal
This one sentence does three things at once:
It qualifies
intent.
It protects your time.
It naturally moves the conversation to a call without asking for one.
In 2026, proposals are cheap.
Focused conversations are not.
Use this the next time someone asks for a proposal.
You’ll write fewer documents and close more deals.
Good Luck,
Sandeep Mukhi
P.S. If this newsletter resonated with you, let me know by hitting reply.
June 26
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